The ProjectDove introduces new shower gels to lifestyle journalists and bloggers in Madrid.
The idea is to provide a real experience, full of Dove atmosphere, which makes of their stay an unforgettable moment.
Edelman, Dove’s comms agency, asked us to find a unique venue in Madrid, in which their guests could feel the benefits of Dove new products.
After an accurate prospection, we bet for Pañpuri Organic Spa… a matchless spa in Madrid, outstanding because of its elegant decoration, the exquisite manners of its leading team and the professional therapists working there.
d events platform was entrusted the whole organization: prospection, technical, AV and graphic requirements and on site management.
Great success: happy guests who recommended the Dove total experience (shower and exclusive massage with Dove products) to all their followers. They could deeply know about these new products thanks to the information provided by Dove team, followed by the unique experience, at the hands of PañPuri Organic Spa.
Planning, developing of the event and managing on site.
Edelman team, for their trust in d events platform.